I want to take a few brief moments of your time to point out something that most freethinkers are attuned to when it comes to evangelical Christians: they are buying and selling... souls. The WOTM crew does it in a very clever manner and disguises it with a false sense of concern for the eternal destination of your immortal soul but, come on, can they even demonstrate that such a "thing" or "place" exists? Of course they can't; that's where their carefully crafted, finely honed sales pitch comes into play.
A quick internet search will reveal a great deal of interesting information on the perfect sales pitch. Here is the tried and true harangue:
* Start with conviction
* Winning against negative sentiments
* Preparations are the Key to Success
* Use emotions in the sales process
* Complete focus on the customer
* Objections are buying statements
* Closing thoughts
The way in which these points translates to the cookie-cutter WOTM speech is blatantly obvious. Knowing that Todd, Ray and Kirk are not only attuned to these sales methods but employ them, we can further understand why Living Waters and Way of the Master marketable goods are in such high demand. They've cornered a very large evangelical Christian market; they sell their products to both evangelists and the newly-converted alike.
We have to ask ourselves if they are really concerned for our souls or if they are simply looking for the next great sales gimmick. In all actuality, Todd would make quite an effective and prosperous replacement for Kevin Trudeau.